Earnie Ltd. Striker registers as Limited Company
Earnie Limited has been set up and the name Earnie and Earnie 10 have been registered as trademarks at the patent office.
Earnie is also to launch www.earnie.tv in the coming weeks.
Earnshaw's commercial adviser Armand Watts revealed that Earnie Ltd had been set up to protect the player's name and image from exploitation.
"People like Beckham and Owen did this years ago," Watts told the Echo. "We are looking to Earnie's long-term future and he's already had lots of offers.
"He's a young lad, he's a footballer not a businessman, and we want to make sure he doesn't get ripped off."