Two reports on the BBC website today (below) offer a further view towards the thinking of the man who is looking to change Cardiff City into a new business entity while dismissing 100 years of tradition.
And when asked about hurting those loyal fans who cannot face the changes
"A few were upset but like in any business if we get 80% or 75% of the customers happy, with 20-25% not happy, that's fine," he said.
"If they don't want to come to support our business, that's fine. We need the majority."