Little obvious progress off the pitch as re-branding dominates

Last updated : 16 May 2013 By Paul Evans

After Tom Heaton’s heroics in the penalty shoot out, Malky Mackay and his team were given a rapturous ovation by the ecstatic crowd, but there were two others on the lap of honour who City supporters were eager to give credit to – Chairman Dato Chan Tien Ghee (TG) and Tan Sri Vincent Tan Chee Yioun (Vincent Tan), the club’s largest shareholder and, effectively, it’s owner, were applauded just as much as manager and players were that night.

Nearly fifteen months later on 16 April 2013, City secured promotion to the Premiership with a 0-0 draw against Charlton and once again, Malky Mackay and the playing squad basked in the applause of around 25,000 Cardiff fans. Vincent Tan was there on the pitch as well and the reception he got from many supporters (almost certainly a fair sized majority) was probably as euphoric as it had been a year and a quarter earlier, but it could not be denied that, amongst significant numbers present, his reception was, to put it diplomatically, mixed. Less than a fortnight later at the Club’s Awards night, Mr Tan gave a speech which was occasionally interrupted by disparaging comments and singing from some of those present.

What had happened in such a relatively short time to change peoples perceptions of the man whose financial input in 2010 had, arguably, saved the club? Well, although there are those who are now far more critical of Vincent Tan’s general handling of the club and there are a few who have problems coming to terms with his role in Malaysian politics, the simple truth in most cases is that Mr Tan’s standing has dropped because he changed the team’s kit and badge just under a year ago as part of his “re-branding”  of the club.

I’ve seen and heard at least three interviews that Vincent Tan gave in the aftermath of the Charlton game and they all begin with him repeating “lucky red” over the interviewer as they tried to question him. Doing this once would probably be understandable in the excitement of the situation he found himself in, but three times sounds almost defensive to me – it’s as if he is having to justify the decision to himself. Anyway, leaving my amateur psychologist bit to one side for now, what it does do is offer evidence that the re-branding is an issue which is still featuring very prominently in the thoughts of so many involved with the club at every level.

That’s the thing, I’ve done one of these end of season pieces for two of the three previous seasons when the onus was on the club’s finances. Last season I didn’t do one because the re-branding furore overshadowed all else and the truth is it has continued to dominate off field proceedings for the past twelve months. In saying that, the accounts for the year ending 31/5/12 showed the club’s debt getting very close to £100 million (it may well have passed that figure during the season). but the fact that around a quarter of that figure is still owed to the Langston Corporation offers a reminder that Vincent Tan has not yet delivered on the majority of the “benefits” which were originally supposed to accompany the change of kit and badge.

I am right in thinking this is the only red shirt in this picture aren't I?

I am right in thinking this is the only red shirt in this picture aren’t I?

You’ll certainly not get any complaints from me about the level of investment in the team over the past year – Vincent Tan has delivered on his promise there and the notion of increasing the capacity at Cardiff City Stadium going into a second consecutive season in the Premiership seems a more sensible one to me than adding almost 10,000 seats straight away. However, although Sam Hammam’s presence at the Bolton game suggested that a resolution of the Langston debt may be on it’s way, it’s worth remembering that those of us who attended those two meetings with club representatives when the re-branding story first broke over a year ago were being told that one was “imminent” back then!

Similarly, the promised training ground, which, presumably, would be a club asset which would help bring the debt down a bit seems some way off yet and, although I cannot speak for others, I would be surprised if I was the only “reluctant red” who currently feels that their decision to give the club the “benefit of the doubt” last summer hasn’t been justified. Now, I think it has to be admitted that for an awful lot of the 20,000 plus people who turn up to watch the team play at Cardiff City Stadium every fortnight, the re-branding has become something of a non issue – they are happy that Vincent Tan has delivered the goods in terms of investment in the team and promotion, but ask them what colour they’d prefer us to play in and I’d guarantee virtually all of them would say blue.

As others such as Gethin Jenkins, Doug Lee, Alan Whiteley and TG have left the club, so Vincent Tan has become more hands on and us supporters for whom he was previously something of a remote figure who would turn up at two or three matches a season have got to find out more about him. The last three months have seen him appearing in the media and in front of fans and, speaking for myself, each time he has it has confirmed an impression that they he doesn’t really”get” British football and the British football fan (actually I think the word “British” could be dropped in both instances there).

There are exceptions to every rule of course, but getting a team promoted doesn’t mean that it’s supporters are going to wholeheartedly embrace a change of kit and badge that has been foisted upon it on what looks like a whim. By the same token, “Scarfgate” on the night of the Brighton game was not the ringing endorsement of his re-brand that Vincent Tan claimed it to be.

In fact, my opinion is that it was a mistake on the club’s part because it led to a concentrating of people’s minds on the subject. Since that night, there have been more blue shirts and scarves being worn at games (particularly away from home), more blue related songs and even the occasional anti red one (I’ve still not heard a single pro red song yet). Furthermore, a supporters’ organisation has consulted it’s members and as a result it is now urging Vincent Tan “to seriously consider returning the first team home kit to blue at the earliest opportunity with red becoming the away kit” . Ideally, the voting sample in the Supporters’ Trust poll would have been a bigger one, but the “strong support” for a return to a blue home kit should not be ignored.

In the absence of any meaningful indications of financial rewards that the re-branding has brought the club so far, it increasingly looks as if the change to red was, indeed, just a whim on Mr Tan’s part – it certainly sounded like it was in his speech at the Player of the Year do a fortnight ago. If that’s really the case, then, for what it’s worth Mr Tan I believe it was the funding you provided for Malky Mackay which was responsible for our promotion, not our “lucky red” kit – you are the person who should be getting the praise of all City fans, not just a proportion of them and I’m sure you would be if it wasn’t for the change of kit and badge.

One year on and the re-branding controversy is not going to go away, it could do and everyone could share in the euphoria of promotion simply by Vincent Tan doing what the Trust have asked him to do – will it happen? No, I don’t think it will in the short term, but I’ve thought all along that we’ll be back playing in blue some time in the next four years – I’m prepared to donate £100 to charity if we are still in red then, but, after “Scarfgate”, I’m more confident than I was that I won’t have to do that.