New shirt sponsor announced

Last updated : 29 September 2009 By Michael Morris
The recent 777ball sponsorship fell through because the company did not have a European license.

SBOBET also sponsor West Ham Utd so there's no problems with licensing this time.

Cardiff City chairman and chief executive Peter Ridsdale said: "In these challenging times, it is very pleasing that the Club has secured a sponsorship contract with such a significant partner as SBOBET.

"We look forward to working with SBOBET, who are making a most meaningful contribution to enabling Cardiff City to realise our considerable potential."

"Our new relationship with SBOBET also underlines the fact that Cardiff City, which has grown massively as a club in recent years, is in a position to attract major sponsors."

The deal takes in the rest of this campaign and all of next season.

City will wear the new shirts against Derby tonight.

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