New shirt sponsor revealed

Last updated : 11 September 2009 By Michael Morris
News is breaking this morning that betting website is the new sponsor for Cardiff City's kit this season.

A deal thought to be worth £250,000 has been agreed for initially one season.

There has been no official announcement yet but this looks to be the first investment into the club after Peter Ridsdale's excursion to the Far East.

Peter Ridsdale is hoping for an investment into the club that will see the Langston debt cleared. First though kit sponsorship looks to be sorted. Just this week Ridsdale said about his visit to Malaysia last week,

"It was the second time I have been to Malaysia for talks and I'm convinced the conversations we are having will result in investment in Cardiff City FC.

"It will be a minority investment, not a takeover, but it is new cash coming in.

"We do have other contacts as well - we are using Malaysia as a stepping stone for the Far East.

"We have established contacts in a particular province in China which has 70 million people and they are desperate to be associated with a football club, desperate to be associated with a football club in the UK.

"We also have contacts in Hong Kong and Japan.

"There are an awful lot of people in the Far East watching English League football day and night. They want to be associated with a football club they think will be in the Premier League in the not too distant future and will be very successful.

"If that means new investment for Cardiff City to help us pay off the debt and hopefully buy players to give us that extra push to get there and then remain there, I think it's worth the air ticket to find out what they have to say.

"I expect further announcements, particularly on the Far East connection, within the next two or three weeks which will be meaningful and positive."

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